THE BRAND
MAISONEL
Founded in 2024, Maisonel is a London-based womenswear label creating timeless, versatile pieces for life’s meaningful moments.
Designed in London, the brand bridges occasionwear and ready-to-wear, offering refined silhouettes that transition effortlessly from event to everyday. Maisonel embodies modern emotional luxury - clothing that connects through mood, movement, and feeling.
The Maisonel woman is confident, cultured, and independent. She dresses with intuition and quiet assurance, drawn to design with emotion and depth. Her world is creative, modern, and grounded in substance rather than surface.
Maisonel’s aesthetic fuses minimalism with cinematic sensuality - balancing clean lines with expressive detail. Every piece carries a sense of motion and intention, guided by the values of timelessness, versatility, and design integrity.
Maisonel continues to shape a new vision of contemporary womenswear - one that celebrates emotion, artistry, and intelligent design.
THE FOUNDER
JAMES ELLIS
James Ellis is the Founder and Creative Director of Studio Ellis, one of the UK’s leading independent womenswear groups. The company oversees four established brands ; Ellis Bridals, John Charles, KR Studio, and Maisonel - each with a distinct identity and a shared commitment to considered design.
London-born with French-Moroccan and British heritage, James brings a refined, international perspective while remaining rooted in British style and sensibility. His aesthetic is defined by structure and softness in balance - fluid shapes, confident colour, and a modern interpretation of timeless elegance.
A fourth-generation designer, James continues his family’s century-long legacy in fashion. His great-grandmother founded Ellis Bridals in 1912, now recognised as one of Britain’s most enduring bridal houses. Under his leadership, the brand was named Best Brand of the Year in both 2024 and 2025, celebrating its creative renewal and continued growth.
Before establishing Studio Ellis, James worked with Alexander McQueen and leading European luxury houses, grounding his approach in design culture and international business. He leads Studio Ellis with a focus on longevity, integrity, and relevance - building a modern British house that honours its heritage while evolving with the women who inspire it.